The corporate race is all about multiplying profit and reducing losses where marketing, advertising, brand management are nothing but the tools to achieve that. Corporate organizations often use various promotional activities and events in order to be in the race and giving away corporate promotional gifts is just one such tactic to market or promote the business.
Purpose of Corporate Promotional Gifts
A corporate promotional gift is nothing but a promotional gift given by corporate organization to its employees, clients or potential clients. Promotional gifts often bear the corporate logo, and even the standard color schemes (if the company has one) and can include anything ranging from corporate stationery items like pens and notepads, to the more personal ones like chocolate hampers or goody bags and even free samples of company products and gift vouchers.
1. Tiding Over Competition
Today we live in a world of competition, if you want to score an extra point ahead of your competitor in the market you obviously need to offer a little extra. By providing a promotional gift, a corporate organization is actually increasing its sale opportunities by generating awareness and promoting its own goods or services. This is why promotional gifts are given away since they seem like a reasonable price to pay for increasing the profits multifold.
2. Creating or Re-enforcing Brand Identity
A corporate promotional gift helps to create as well as strengthen the brand image of any company. For example if it is a new company then giving away promotional gifts can not only please the people with the gift, but also let them know about the launch of a particular product of the brand or the company. In case the company already has an established brand name in the market, then the promotional gift will only re-enforce the brand identity and help to promote further sales. Promotional gifts help the corporate organization or the company to refresh the memories of its clients and potential customers and generate buzz about the particular brand. This helps in strengthening the brand recognition of the corporate organization.
3. Promoting Goodwill Amongst People Who Matter
Giving out promotional gifts helps to create goodwill amongst the people who matter to the organization. That would imply the employees of the organization, the investors in the company, the company's existing clients as well as potential customers. Giving these gifts are a thoughtful way of reminding your employees that you care. It helps to express your gratitude towards your investors and it helps to refresh the clients' memories about the goodwill that you share and wish to continue.
4. Introducing New Products or Services
Giving gifts are also an easy promotional tool while launching a new product or a service. A promotional gift allows the potential customers to try to use the new product and service, evaluate it and spread positive reviews by word of mouth. Thus companies often use promotional gifts as a marketing or a promotional tool while they launch their products.
5. Communicating Changes
In case the company is planning to have some major or even minor changes in their products or services, then giving out promotional gifts might actually be a great way to communicate the change to the employees, clients as well as investors. These gifts have been effectively used as a medium to communicate with existing / potential clients, employees, or investors. Communication is one of the important tasks accomplished by such promotional tactics.
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