Most Effective Advertising Techniques

Advertising is an important part of marketing any given product or company. Today, when there is so much competition around, in order to reach the target customers and persuade them to buy a particular product or service, organizations have to come up with interesting, creative and effective advertising techniques.

Television, Internet, print media, radio, telephones, direct mailers, cinemas - there are various means available to companies today to advertise their products. Either a company hires an advertisement agency to create an advertising campaign for it or it might rely on its own in-house team. The success of any advertisement campaign is gaged from the amount of actual sales and profits it generates. There are some specific, effective advertising ideas and techniques, which almost always guarantee a successful advertisement campaign. Scroll down to know some of these ideas.

Eye Candy!
The advertisement should be eye-catching. An average person today is bombarded with so many advertisements all around him. He wakes up in the morning, reads the paper and voila! There are so many advertisements! He travels to his work and on the way there are billboards screaming to buy a particular product. He reaches the office, starts working on the Internet and there too he finds advertisements popping at him through the computer screen! So, why would he look at your advertisement? Simple, because it has such graphics or pictures or words in it that they catch his attention immediately. So make your ads visually appealing and unique, completely different from the other advertisements.

What's in it for Me?
Highlight the benefits that the product has for the customers. Whether it is through the headline in print advertising or a catchy advertising slogan in radio advertising or a visual created in a television advertisement, one of the best types of advertising techniques is to immediately inform the target customer, what the product or service can do for him and how it will better his life! Offering solutions to the problems of the customer always works!

Face the Reality!
Show people the "reality". Now, this "reality" may not be actually real, but you could always write a good script to make it appear "real". For instance, if you are selling a skin care product. In the television commercial, instead of the good looking models, have regular, plain-looking women put in a good word for your product. Give their name to the viewers, show before and after pictures to convince the viewers of the benefits of the product. Seeing people like them benefiting from the product will motivate the viewers to themselves buy and try the product.

Sex Sells!
Here is the good old, one of the most effective advertising techniques. SEX! Yes, it always works, especially if you are selling products like a perfume, car, designer clothes, high-end luxury products. In short, products that in a way add to the sex appeal of a person. However, rather than "in the face", a subtle, underlying usage of sex will do better for your product sales!

An Emotional Appeal!
Ask any advertising professional who has been in the industry for long and he will tell you that nothing works for people more than an advertisement which is emotionally appealing. So, for a successful advertising campaign, have a kid say something sweet to the people in a television or print commercial. Or perhaps have a needy person show how the product is benefiting him. Nine out of ten times it is going to work!

Trust Me!
To create credibility for your product, to make the people trust you enough and believe in the quality of your products, have your employees become the brand ambassadors. Whether it is the CEO or the sales team or the manufacturing team, if you place them in the promotional advertising campaign, they form an instant connect with the target customers, thus propelling them to try the company's product.

These are some of the best and most effective ways to promote your business. If used intelligently and at the right time, they are sure to translate into profits for any given business!