Ways to Advertise for Free

Advertising is the way of convincing potential consumers to buy products or services. The procedure of advertising includes different kinds of strategies and media. Advertising is the way to bring in more sales and generate revenue. It is also a way to inform people about your products and services. Today, as companies from all fields are trying to cut every cost possible without affecting the output; they are searching for ways of free advertising. There are many methods of advertising, such as TV, radio, newspaper, magazines, and others. Some are inexpensive, whereas the rest are pretty costly. In this article, I have put together the best ways to advertise for free.

Ways to Advertise for Free Online

The Internet advertising is the best and easiest way to advertise any business to any target audience. More and more businesses are going online. The reason is that the web has a global appeal, it can reach masses in comparatively lesser cost and time. Here are some killer ways to advertise your business online for free.

Start a Blog on Your Website
I am assuming here that you already have a website for your business that gives complete information about your business, products, services, contact information etc. Add a blog to your website that gives an inside scoop of your company along with sharing useful information on whatever it is that you make or provide. For instance if you are a company that manufactures paper, you can write about the different types of papers etc.

Give Away Free Stuff
People are crazy about free stuff even if it comes at a cost! So give away free stuff along with your products or distribute coupons for free. You can also launch contests on twitter or your own website and give the winners free products. Such contests spread like wildfire on the web and you get a lot of attention.

Increase Your Visibility on Search Engines
This is important even if you are not a web based business. Because people today consider Google as the solution to all their problems or necessities. They Google everything. So if your company provides catering services, your website should rank well if anyone Googles 'best catering service'.

Join Social Networks
Facebook alone has more than 500 million registered, regular users. Imagine the exposure your business will get just by having a profile on Facebook. Regular activity on such sites can get you even more exposure. This is one of the most creative ways to advertise for free.

Article Marketing Websites
You provide computer repair services, write an informative article on computer maintenance and submit it to content based websites such as Buzzle. You can add a link to your computer repair services website below the article. This has double advantage. You get a backlink to your website and people looking for computer maintenance might visit your website too. This is one of the best free advertising ideas.

Ways to Advertise for Free Offline

Though the web is the best for advertising and marketing, not everyone may be using the internet. But you want to target this audience too.

Make Creative Business Cards
Now this way is not totally free but you will have to make business cards in any case. Just spend a little more and make them creative. Creative business cards get noticed quickly and remain in the minds of people. It also gives you a lot of word of mouth publicity.

Attend Related Events
If you can afford it organize an event yourself if not, just attend events that are related to your field. This way you meet a lot of buyers and suppliers. You can also distribute your business cards to them.

Give Away Free Stuff
Like I said before, people love free stuff. So give away free stuff with your products. For that you will have to manage the pricing of your products but you will also make more sales so it kind of gets compensated. And the important thing is that people get to know you.

I hope you have got all the information on the best ways to advertise for free online as well as offline. So get started and give your business that much-needed boost.