"Good advertising does not just circulate information. It penetrates the public mind with desires and belief". Leo Burnett
Truly said by Leo Burnett. Gone are the days when advertisements were used only to provide information. Now, they do more than that! They efficiently manipulate the mind and enhance your desires to believe that this product is the best the world has to offer. Ever since advertising slogans have emerged as a powerful technique for advertising and marketing, there is no looking back. The advertising field has created so many memorable and catchy slogans, that even years down the line, some still remain alive in our memories. Below is the list of some famous advertising slogans of all time. Have a look!
List of Some Popular Ad Slogans
We all have a favorite slogan, and I'm pretty sure even you have a brand, the thought of which, automatically follows its respective slogan. Taking my example, whenever, I think of Nokia, I automatically end up uttering in my mind, "connecting people"! While this slogan is quite recent, there are various slogans that have been a part of our mind and thoughts since ages. This list of slogans consist of those which were the most popular among the lot, and created the most effective and profitable demand of the product in the market. Catchy slogans which are short, crisp, unique, relevant, and personalized from the consumer's point of view are the ones that manage to win the heart and influence the mind. Below are some of the famous brand slogans, most of which, I'm sure, are the taglines of the products that you have used quite a lot of times!
Brand Name | Ad Slogan |
American Telephone & Telegraph (AT&T) | Reach out and touch someone. |
American Express | Don't leave home without it. |
Nokia | Connecting People. |
Master Card | There are some things money can't buy. For everything else, there's Master Card. |
Haig Scotch Whisky | Don't be vague. Ask for Haig. |
Nike | Just do it. |
Visa | It's everywhere you want to be. |
Brylcreem | A little dab'll do ya. |
Levi's | Quality never goes out of style. |
Johnny Walker | Keep Walking. |
Budweiser | This Bud's for you. |
Kit Kat | Have a break. Have a Kit Kat. |
Volkswagen | Drivers wanted. |
Pepsi-Cola | The choice of a new generation. |
Coca Cola | It's the real thing. |
San Miguel Beer | Mag Beer Muna Tayo (Let's have a beer first). |
Marlboro | Come to where the flavor is. Come to Marlboro Country. |
Skoda | It's a Skoda. Honest. |
L'Oral | Because I'm worth it. |
Apple Computers | The power to be your best. / Think different. |
BMW | The ultimate driving machine. |
Bank of America | Think what we can do for you. |
Folger's Coffee | The best part of waking up is Folgers in your cup. |
Carlsberg | Probably the best beer in the world. |
British Telecom (BT) | It's for Yoo-hoo. / It's good to talk. / Make someone happy with a phone call. |
Brooke Bond | Spend wisely-save wisely. |
Pepsodent | You'll wonder where the yellow went when you brush your teeth with Pepsodent. |
Hallmark | When you care enough to send the very best. |
Burger King | Have it your way. / We do it your way. / Burger King - the home of the whooper. / It takes two hands to hold a whooper. |
Alba Dry Milk | Skim milk does not come from skinny cows. |
M&M's | "M&Ms, Melt in your mouth, not in your hand. |
Castrol Motor Oil | Castrol liquid engineering. |
DeBeers | Diamonds are Forever. |
A-1 Steak Sauce | A-1 makes hamburgers taste like steak burgers. |
Colgate Toothpaste | It cleans your breath while it cleans your teeth. / The Colgate ring of confidence. |
Wall Street Journal | The daily diary of American Dream. |
Wagon Wheels | It's so big, you've gotta grin to get it. |
Wendy's | Where's the Beef? |
Pear's Soap | Preparing to be a beautiful lady. |
United States Army | Be all that you can be. / Some of our best men are women. |
Pringles | Once you pop, you can't stop. |
Toyota | I love what you do for me - Toyota! / Oh what a feeling. |
Microsoft | Where do you want to go today? |
The Times | Top people take The Times. / When The Time speaks, the World listens. / Have you ever wished you were better informed. |
Avis | We try harder. |
Sun Microsystems | We put the . in dot.com. |
Heineken | Heineken refreshes the parts other beers cannot reach. |
Rolls Royce | At sixty miles an hour the loudest noise in the new Rolls Royce comes from the electric clock. |
Red Cross | The greatest tragedy is indifference. |
McDonalds | Good times. Great taste. |
Phillips | Let's make things better. / Simply years ahead. |
United Airlines | Fly the friendly skies. |
Pampers | Give your baby something you never had as a baby: a drier bottom. |
Palmolive Soap | Keep that school girl complexion. |
Yellow Pages | Let your fingers do the walking. |
Federal Express | When it absolutely, positively has to be there overnight. |
Thomas Cook | Don't just book it. Thomas Cook it. |
Intel | Intel inside. / Sponsors of tomorrow. |
Braniff Airlines | When you got it, flaunt it. |
Dell | Easy as Dell. / Yours is here. |
Motorola | Hello Moto. |
KFC | Finger Lickin' Good. |
Subway | Eat Fresh. |
Adidas | Impossible is Nothing. |
LG | Life's Good. |
Skittles | Taste the rainbow. |
Xbox 360 | Life's short, play more. |
I am sure that the creative potential that the advertising world has, is still untapped to its fullest, and that the future will contain some of the best slogans that will be marked in the advertisement hall of fame. Though I tried my best to include some of the best ones in the list, I apologize to have missed out on your favorite one (just in case)! You can definitely share your favorite ad slogans of all time with us by posting in a comment. I hope you enjoyed reading this article as much as I did compiling the information. To conclude, all I'd like to say is that for me, advertisement slogans play an important role in not only informing about the brand, but also touching the tunes of your life which were left unheard in the busyness of life. I mean, I have an LG product that reminds me in its own way that "life is good"! I have a Master card that tells me that "there are some things that money can't buy". You know these slogans tend to convey a lot more than they ought to,, and that's the reason why they remain with you in some or the other way, don't you agree?
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