Advertising flyers are one of the best as well as comparatively inexpensive ways to market your products or services. Moreover, because they are relatively inexpensive, you can target larger customer groups for sales. As such, this makes them unique as methods of advertising that allow you to have your cake and eat it too. Knowing how to use advertising flyers to your advantage is an art, the process of which begins with first making it in a manner that is appealing, and then covering the right area for distribution of the flyers.
Creating Advertising Flyers: The Process
You may have noticed a lot of flyers advertising different products/events in your locality. Using these flyers as examples, you could come up with different ideas and make your own. Making flyers is like putting together several different ingredients to come up with one unique recipe. A little bit of this, and a little bit of that, and you have the best of everything. Here are some helpful tips on making these flyers.
Content
The process of making advertising flyers begins by first deciding what you want to put into it. There are certain guidelines that should be followed when you make your flyers. These include what you are planning to advertise, who you are targeting as customers, when the particular offer you are advertising begins and ends, the venue of the event, and the purpose (if applicable).
- The product or service you are selling is of utmost importance while making an advertising flyer. It is important that you put in the important points regarding the product, so that people take it seriously. Include the product name with a small description and the benefits of including your product over another. Do not include the prices of the product or service, unless necessary.
- If you are offering any discounts on any product or services, or any other offers such as free products on the purchase of a certain amount, remember to include that. Include it in a manner that makes it more prominent to the customer. For instance, change the font, put it in bold or italics, and increase the size a little more than the rest of your text. Moreover, include the offer for a limited period to be able to attract more customers. This way they will get to you quicker than usual.
- Put in your contact details, an address where you can be located, your email, if necessary, and your cell number. Ensure all these are legitimate; you don't want people to think that you are running some sort of a scam.
Your advertising flyer should be eye-catching and visually appealing in order to attract the desired and necessary attention from customers.
- Instead of making it black and white, you could make it colorful. Now one thing to keep in mind is that the overall costs are going to increase when you opt for a colorful flyer instead of a traditional black and white one. However, think of the net result and the benefit you are going to attain if you invest in the right advertising campaign.
- You can also choose from glossy, matte or regular paper finishes. If it is a small group you are targeting, you can invest in these colorful and high quality papers. If it is a larger group, keep it simple to save your overall costs.
- Depending on your product, the size of the paper could be the standard letter size, or you could divide one page to make two smaller flyers.
- Though the look of the flyer matters a lot, it is the content that is going to get you all the business. Always keep in mind, not to use fancy and wacky fonts. Stick to simple fonts such as Arial, Tahoma, Times New Roman, etc. These are easy to read, and will definitely stand out against the background you are planning.
- If necessary, you could include graphics in the background. This is more applicable if you are advertising an upcoming event such as a garage sale, or a fete, or a service such as yoga classes, or aerobics classes etc. Whatever the purpose, keep the graphics mild and not too loud as this will divert attention from the content of your flyer.
- If it is a product you are advertising, then try to include a picture of it so that the customer gets an idea about what he/she is in for.
- Once the flyers are ready, have the necessary amount printed, and prepare them for distribution.
Your entire process is complete when you know where and when to distribute the flyers.
- When: If you are undertaking promotional advertising by means of an advertising flyer, or providing a limited offer on your product or service, ensure that you distribute the flyers when there is enough time for the customer to get in touch with you. Ideally, a minimum period between 7-10 days before the offer or the event is a good time to distribute the flyers.
- Where: Depending on the product or service you are advertising, decide where you will put up the flyer. For instance, if it is a yoga class, a health center or a health store would be the ideal place to put it up. On the other hand, if it is a garage sale, you could probably find out if it is alright to include the flyers with the newspapers in your locality. This will ensure that every house gets one, and your targeted customer base will be larger.
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