Rabu, 23 Februari 2011


"Good advertising does not just circulate information. It penetrates the public mind with desires and belief". Leo Burnett

Truly said by Leo Burnett. Gone are the days when advertisements were used only to provide information. Now, they do more than that! They efficiently manipulate the mind and enhance your desires to believe that this product is the best the world has to offer. Ever since advertising slogans have emerged as a powerful technique for advertising and marketing, there is no looking back. The advertising field has created so many memorable and catchy slogans, that even years down the line, some still remain alive in our memories. Below is the list of some famous advertising slogans of all time. Have a look!

List of Some Popular Ad Slogans

We all have a favorite slogan, and I'm pretty sure even you have a brand, the thought of which, automatically follows its respective slogan. Taking my example, whenever, I think of Nokia, I automatically end up uttering in my mind, "connecting people"! While this slogan is quite recent, there are various slogans that have been a part of our mind and thoughts since ages. This list of slogans consist of those which were the most popular among the lot, and created the most effective and profitable demand of the product in the market. Catchy slogans which are short, crisp, unique, relevant, and personalized from the consumer's point of view are the ones that manage to win the heart and influence the mind. Below are some of the famous brand slogans, most of which, I'm sure, are the taglines of the products that you have used quite a lot of times!

Brand Name Ad Slogan
American Telephone & Telegraph (AT&T) Reach out and touch someone.
American Express Don't leave home without it.
Nokia Connecting People.
Master Card There are some things money can't buy. For everything else, there's Master Card.
Haig Scotch Whisky Don't be vague. Ask for Haig.
Nike Just do it.
Visa It's everywhere you want to be.
Brylcreem A little dab'll do ya.
Levi's Quality never goes out of style.
Johnny Walker Keep Walking.
Budweiser This Bud's for you.
Kit Kat Have a break. Have a Kit Kat.
Volkswagen Drivers wanted.
Pepsi-Cola The choice of a new generation.
Coca Cola It's the real thing.
San Miguel Beer Mag Beer Muna Tayo (Let's have a beer first).
Marlboro Come to where the flavor is. Come to Marlboro Country.
Skoda It's a Skoda. Honest.
L'Oral Because I'm worth it.
Apple Computers The power to be your best. / Think different.
BMW The ultimate driving machine.
Bank of America Think what we can do for you.
Folger's Coffee The best part of waking up is Folgers in your cup.
Carlsberg Probably the best beer in the world.
British Telecom (BT) It's for Yoo-hoo. / It's good to talk. / Make someone happy with a phone call.
Brooke Bond Spend wisely-save wisely.
Pepsodent You'll wonder where the yellow went when you brush your teeth with Pepsodent.
Hallmark When you care enough to send the very best.
Burger King Have it your way. / We do it your way. / Burger King - the home of the whooper. / It takes two hands to hold a whooper.
Alba Dry Milk Skim milk does not come from skinny cows.
M&M's "M&Ms, Melt in your mouth, not in your hand.
Castrol Motor Oil Castrol liquid engineering.
DeBeers Diamonds are Forever.
A-1 Steak Sauce A-1 makes hamburgers taste like steak burgers.
Colgate Toothpaste It cleans your breath while it cleans your teeth. / The Colgate ring of confidence.
Wall Street Journal The daily diary of American Dream.
Wagon Wheels It's so big, you've gotta grin to get it.
Wendy's Where's the Beef?
Pear's Soap Preparing to be a beautiful lady.
United States Army Be all that you can be. / Some of our best men are women.
Pringles Once you pop, you can't stop.
Toyota I love what you do for me - Toyota! / Oh what a feeling.
Microsoft Where do you want to go today?
The Times Top people take The Times. / When The Time speaks, the World listens. / Have you ever wished you were better informed.
Avis We try harder.
Sun Microsystems We put the . in dot.com.
Heineken Heineken refreshes the parts other beers cannot reach.
Rolls Royce At sixty miles an hour the loudest noise in the new Rolls Royce comes from the electric clock.
Red Cross The greatest tragedy is indifference.
McDonalds Good times. Great taste.
Phillips Let's make things better. / Simply years ahead.
United Airlines Fly the friendly skies.
Pampers Give your baby something you never had as a baby: a drier bottom.
Palmolive Soap Keep that school girl complexion.
Yellow Pages Let your fingers do the walking.
Federal Express When it absolutely, positively has to be there overnight.
Thomas Cook Don't just book it. Thomas Cook it.
Intel Intel inside. / Sponsors of tomorrow.
Braniff Airlines When you got it, flaunt it.
Dell Easy as Dell. / Yours is here.
Motorola Hello Moto.
KFC Finger Lickin' Good.
Subway Eat Fresh.
Adidas Impossible is Nothing.
LG Life's Good.
Skittles Taste the rainbow.
Xbox 360 Life's short, play more.

I am sure that the creative potential that the advertising world has, is still untapped to its fullest, and that the future will contain some of the best slogans that will be marked in the advertisement hall of fame. Though I tried my best to include some of the best ones in the list, I apologize to have missed out on your favorite one (just in case)! You can definitely share your favorite ad slogans of all time with us by posting in a comment. I hope you enjoyed reading this article as much as I did compiling the information. To conclude, all I'd like to say is that for me, advertisement slogans play an important role in not only informing about the brand, but also touching the tunes of your life which were left unheard in the busyness of life. I mean, I have an LG product that reminds me in its own way that "life is good"! I have a Master card that tells me that "there are some things that money can't buy". You know these slogans tend to convey a lot more than they ought to,, and that's the reason why they remain with you in some or the other way, don't you agree?

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