Types of Print Media

The modern advertising techniques make use of many ways to convey messages to the consumers. Print media however, is one of the oldest forms of advertising methods. It also remains to be one of the most popular forms of advertising because it can reach a wider target audience. There are various different types of print media, which help advertisers to target a particular segment of people. Here's a quick look at them.

Newspapers
Newspapers are the most popular forms of print media. The advertiser in this case can choose from a daily newspaper to a weekly tabloid. Different types of newspaper cater to various audiences and one can select the particular category accordingly. Advertisers then design press advertisements where in the size is decided as per the budget of the client.

Magazines
Magazines also offer advertisers an opportunity to incorporate various new techniques and ideas. Magazines are one such form of print media that give a more specific target group to the client. The client can make a choice of the particular magazine as per the product.

Newsletters
Newsletters also form an important part of print media. These target a specific group of audience and give information on the product.

Brochures
Brochures give detailed information about the product. These are mainly distributed at events or even at the main outlet when a consumer needs to read in detail about the product.

Posters
Posters are forms of outdoor advertising. The message in a poster has to be brief and eye-catching as it targets a person on the move.

Apart from these media, direct mail marketing, flyers, handbills/ leaflets, banner advertising, billboard advertising, press releases, etc., are also various types of print media.