Different forms of language have always helped mankind to communicate, may it be a crude symbol written language or may it be a very sophisticated language like Latin, Greek or Sanskrit. The media for these communication channels has always been varied. In the initial times, mimicry and acting with some symbolic language and drawings on surfaces were the only medium through which people communicated. From these humble beginnings mankind has accepted and consistently developed new means of media. The chronology is vast and printing books from the printing press, periodic papers, newsletters, radio, television, telephones and finally the Internet are some of the essential stepping-stones in the journey. Today there are several media channels which are being used by the people as revolution which is bringing all of them together.
Definition of Media Convergence
Convergence is the process where several media channels come together to exists and operate in synergy or rather in harmony. A convergence is basically seen in every person's cell phone, glance down at your palm and there sits a device that can click a photograph, edit and modify the same and also send it like a mail. Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. In some cases multi-utility of the same gadget or some media was also attributed to be a convergence. There are countless examples that can be found and with the advancement of time and technology manufacturers of technology are engaged in a race to manufacture devices that have a maximum number of media converged within them.
Three media channels are currently the focal point of the media convergence journey. First, the print media that has started laying a certain emphasis on the Internet-based outlets, the slowly depleting line in between the television and the computer and the slowly reducing line in between the computers and the cell phones. Some decades from henceforth, we might be walking with gadgets in our hands that are fast and intelligent than the super computers, have better connectivity than the cell phones and can be used as televisions and newspapers. Well, fact is technology is acting as a super catalyst in the convergence race.
Media Convergence and Society
There are a considerable number of effects of convergence on society. Media convergence is something that impacts us all down to our every day life and such has become the way of life that society adapts and changes accordingly. Fact is, convergence of media indeed effects us in everyday life. First we started only with written letter, then we proceeded to the ones that were typed on a typewriter, followed by the Fax and email, to the point where we now send a video or voice mail. Now, the pinnacle of convergence would be where an illuminated graphical figure would pop out of our gadgets to deliver a mail, orally, or graphically.
It goes without saying that media convergence is a speedy process affecting our careers too. It is getting more and more competitive out there as one needs to start learning the converged technology as soon as it appears. Not only this but entire offices and distances in two places have shrunk. Papers are slowly disappearing from officers and certain slow working tools such as pens and typewriters are also disappearing. An apt example is that of the people who are in media jobs, as convergence demands versatility in jobs of the media personnel.
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