Developing a Marketing Plan

Let me acquaint you with the concept of marketing before going on to understand the advanced concepts like marketing plan development. Marketing in simple words can be defined as the process that involves, knowing the customer's expectations and accordingly developing a product. It is through marketing that the organization achieves customer satisfaction and also an optimal sale.

Now, let's move on to understand the concept of a marketing plan. A marketing plan is an official document in the written form. It consists of the action plan that is to be implemented in order to conduct the marketing of a product, brand and so on. A marketing plan mainly aims at increasing the product sale. But apart from increasing the sale, marketing plan also aims at increasing the popularity of the product, or in short advertising the product by informing the masses about the product features and the schemes and offers pertaining to its sale. Moreover, a marketing plan gives a definite direction to your marketing efforts and also helps you understand how to develop a product that satisfies customer needs. Read on to know more about developing a marketing plan.

Marketing Plan Development

Set your Objectives
The very first step and also the most important one is of setting your objectives. Know what you want to achieve through marketing. Is it increase in sales or is it just product awareness. Plan your marketing efforts accordingly. Make sure that whatever you are targeting to achieve is feasible in a definite time frame and with the resources available. Well-defined objectives always prove important in adding meaning to your effort and giving a definite direction to your work.

Market Analysis
Now, when you set your objectives and also check their feasibility, start with the important activity of market analysis. Marketing activity not only involves the knowledge of customer's needs and demands, but also includes determining the current position of your organization in the market. Identify the assets and the strong points of your organization and at the same time, also try to analyze the weak points. Moreover, your market analysis should also consist of the product analysis.

Developing your Key Marketing Strategies
With the knowledge of objectives and a detailed analysis of the market, you can now move further to develop your key marketing strategies. Key strategies refer to some unique strategies exclusively developed by your organization in order to promote your sales or your product. For instance, some commonly implemented strategies in the travel and tourism sector are offering discounts over air travel or hotel stays or even providing some complementary customer service. You can make use of the free marketing plan templates that prove useful in generating some innovative and unique marketing ideas.

Budget Analysis
Marketing is not possible without money, therefore before striding to start the actual marketing, you need to carry out the analysis of your budget at the marketing planning level itself. A detailed analysis of the monetary resources available and the required ones would help in developing a cost-effective marketing plan.

Manpower Analysis
Analyze and determine the current capacity of manpower that you currently have. Set a time-table for the marketing staff that wouldn't stress them too much.

Setting Time lines
Last but not the least, is the activity of setting deadlines for the completion of the marketing activity. Do not be in a hurry while deciding the deadlines. Factors such as appropriate market analysis, exact estimation of the budget, analysis of the available resources and at the end, proper product development should be given due consideration, before setting up the time frame to complete the work.

Progress Checking
As a responsible marketer, it is important for you to set up measures to check the progress of the ongoing work. You need to have a timely check on the progress of the marketing activity, as to whether the marketing is done according to the management's instructions, whether it is heading in the proper direction and whether the organizational objectives are met or not. Moreover, timely budget and manpower review should also be done.

Remember that planning is necessary for every activity and this applies to marketing too! But see that in the course of planning you do not forget your organizational goals, objectives and mission statements. As these are the most important components of the organization and every step of yours should lead you towards achieving them.