Print Advertising Techniques

"Advertising in the final analysis should be news. If it is not news it is worthless." - Adolph S. Ochs

Owing to the effectiveness and benefits of advertisements, many manufacturers are concentrating more on how creatively the products can be advertised. One of the primary methods for marketing and advertising products is print media which includes newspaper advertisements, magazine advertisements, billboard advertisements, and many other print forms. Like in TV commercials, there are some common advertising techniques used in print advertising as well. Note that advertisement techniques are totally different from the methods. The techniques are the concepts that are used in the different advertising methods.

Print advertising can be observed in the product advertisements that are printed on newspapers, flyers, or magazines. The product in these ads are presented in a way that will attract the attention of the watchers. Following are some of the persuasive advertising techniques used in the print media.

Effective Print Advertising Techniques

Catchy Words and Slogans: This is the most common advertising technique used in not only the print media, but also in TV commercials. You need to use words in your advertisement that will make the reader want to continue reading the matter in the advertisement. You even do have a choice of using a unique slogan for your brand.

Celebrities and Famous Personalities: If you do have a substantial budget for advertising, you can ask a famous celebrity to promote your product in the print ad. Fans and admirers of the celebrity you have used in the advertisement may want to buy the product, just because their favorite celebrity is using it. This is one of the most effective ways to publicize products and services and increase their sales.

Readable Advertisements: It is also very important to pay attention to minor things in the printed advertisement such as the font type and size, and the language used. Make sure the advertisement is readable enough for the people to understand. Do not use fancy fonts which would make the reader find it difficult to read. Also use common words that will pass on the idea clearly.

Testimonials: If you want to increase sales, it is suggested that you include testimonials from people who have already used the product and are sharing their experiences. Testimonials certainly make the readers have a good impression about the product being reliable, which may contribute to a rise in sales.

Include an Offer: It is a proven fact that people are more attracted to those advertisements which include any kind of offer and discount. If you want good advertisement, you can make an offer that the readers will not be able to resist.

Mention your Contact Details: In a print advertisement, you need to add up all details about your company and contact information. This will portray your brand as trustworthy. It will also encourage readers to inquire more about your products.

Talk about the Product Benefits: Many companies include too much information about the features of the product. This generally results in low sales. Instead, the company should focus more on the benefits that the product is related to. This will create a need in the readers and give a good impression of the product.

Consider Direct Communication: If you are including a picture of a person in the print advertisement, it is better to make the person look as if he is looking directly into the eyes of the reader. In addition, using direct communicative words such as 'You' is also one of the most effective print advertising techniques.

There are many other types of advertising techniques used in print media such as using attractive images, graphics, statistical claims, knowledge sharing, and funny concepts.