Different Types of Media Coverage

Media coverage can be defined as the way in which a particular piece of information is presented by media either as news, entertainment or as infotainment. It can affect the extent of information dissemination as well as influence the audience opinion while giving out the information. Bad coverage can ruin the corporate image, it can mar the positive publicity of a political party or even defame a celebrity. On the other hand, positive coverage can help to create a better image and positive public opinion. Different types of media coverage can be defined based on two important elements - the type of mass media used, and the style of coverage.

Mass Media Type

Television coverage refers to the presentation of news or information or views on the television. The television news channels are the primary source of coverage.
Radio coverage involves broadcasting news, information or entertainment via the radio. Nowadays the popularity of this medium has gone down.
Newspaper coverage refers to providing news, information or infotainment using the newspapers. This is a cost-effective medium however is soon losing popularity to the internet.
Internet coverage means the using the internet to provide information, news, views or entertainment. This is one of the most popular and widely used media today.

Coverage Style

Biased coverage refers to presentation of information in a biased manner which means that the coverage is either supporting a particular view or opposing a particular view.
Un-biased coverage refers to unbiased presentations of facts and figures in a matter-of-fact manner instead of taking any particular stand on the issue.
Interactive coverage refers to the presentation of information and also including audience views in it, which makes the coverage interactive.