Jumat, 29 Juli 2011


If there are no common values, there can be no image of the future. - Robert Bundy.

In simple terms, core values are set conceptions that you decide to follow in your life or in a business. They give an understanding to other entities around you about your way of thinking and living. Core values can be used in our daily lives, for living a clean and transparent life and coordinating with other people. Nowadays, core values are the most crucial aspects of any successful business, as they contribute a lot in the growth of a company.

What are Core Values of a Company

Core values are the very significant components of the identity of any business. They are specialized standards set by a company regarding the method of its functioning, decision making, problem solving, and customer service. The main aim of any company is to attract profit, which can easily be done if clients and customers are impressed by the satisfaction provided to them from the services. And for letting the clients know about the quality of the business, core values of a company essentially have to be set. Along with giving the business a unique identity, core values also help in other purposes which are discussed in the following.

Why Have Core Values for a Company

There are many advantages that core values bring. The primary benefit of core values is that they let clients and potential consumers know what the company is all about, and clarifies the identity of the company. Core values are points to be considered for maintaining proper corporate relations with the media, customers, public, and other business entities. Core values also aid companies in the decision-making processes.

If a company has to take an important decision, it adheres to and considers its core values, after which it goes ahead with the appropriate decision. Core values play an important role in other entities about the goals and motives of the company. In business terms, core values are the rules, regulations, and guidelines that are to be considered for the smooth running of the business.

How Should you Create Core Values for a Company

Creating core values is the most significant process in strategic planning. There are some companies who did not give much importance to setting up their core values, and as a result they stand nowhere in the business world of today. Core values are to be created by first determining all possible positive points of your company, and then realizing how these points can be used for the betterment of the services rendered.

A core value can be anything that the company is best in, such as commitment to providing maximum customer service and satisfaction. Give out your best for the betterment of the processes in your organization, and make way for new values for running the company smoothly. Make sure you choose core values as per the kind of industry you are operating in.

Some Examples
  • Customer Service and Satisfaction
  • Quality of Services
  • Integrity
  • Contribution to Career Growth
  • Excellence
  • Creativity
  • Adherence to Deadlines and Deliverables
Remember that for making your business stand in the competitive market and leading it to success, you should create core values that would speak out in accordance with the quality of services your provide.

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